| 000 | 00554nam a2200157Ia 4500 | ||
|---|---|---|---|
| 005 | 20250107154556.0 | ||
| 008 | 241216s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0-324-32015-9 (student ed.);0-324-31132-X;9780324569407 (instructor's ed.);0324569408 (instructor's ed.) | ||
| 082 | _a658.82 O'GU | ||
| 100 | _aO'Guinn, Thomas C. | ||
| 245 | 0 | _aAdvertising and integrated brand promotion, 5e | |
| 250 | _a4th Ed. | ||
| 260 |
_aAustralia ;;Mason, OH _bThomson Higher Education _c2006 |
||
| 650 | _aAdvertising.;Advertising media planning. | ||
| 942 | _cBK | ||
| 999 |
_c3087 _d3087 |
||