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Advertising and integrated brand promotion, 5e

O'Guinn, Thomas C.

Advertising and integrated brand promotion, 5e - 4th Ed. - Australia ;;Mason, OH Thomson Higher Education 2006

0-324-32015-9 (student ed.);0-324-31132-X;9780324569407 (instructor's ed.);0324569408 (instructor's ed.)


Advertising.;Advertising media planning.

658.82 O'GU

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