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Advertising and integrated brand promotion, 5e (Record no. 3087)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
|---|---|
| control field | 20250107154556.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241216s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-324-32015-9 (student ed.);0-324-31132-X;9780324569407 (instructor's ed.);0324569408 (instructor's ed.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 O'GU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion, 5e |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia ;;Mason, OH |
| Name of publisher, distributor, etc. | Thomson Higher Education |
| Date of publication, distribution, etc. | 2006 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising.;Advertising media planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/16/2024 | 658.82 O'GU;658.82 O'GU | 0005169;0005170 | 12/16/2024 | BOOK | ARDHI UNIVERSITY MAIN LIBRARY | ARDHI UNIVERSITY MAIN LIBRARY | 12/16/2024 |